La Paz is a menswear label inspired by the Atlantic, its people and traditions. We work in a straight relationship with some of the best local manufacturers, crossing their knowledge with a single approach to the design and the making of timeless and durable goods.
PAZ means PEACE in Portuguese and, from day one, that’s what’s behind the spirit of our project and the relationship we want to have with our crew, our partners, our customers and, of course, our planet, which we hope we can help to keep in good shape for the future generations.
WHO WE ARE — We are a Portuguese brand that was created in Porto in 2011 by André Bastos Teixeira and José Miguel de Abreu. All together now —our great crew being the engine of the operation— and also with the support of you all, we are sailing through these troubled winds, but also great times, and are now present in more than 90 cities, 17 countries and 6 continents.
HOW IT STARTED — As soon as we decided to put the brand together we started to do some research and during that process we have identified some very interesting garments linked with specific areas of the country, like the Nazaré shirts, the “capote” from Alentejo, or the wool jumpers and socks from Serra da Estrela. We found out amazing designs sometimes made with anachronic fabrics and vice-versa, so we started wondering about the possibility of giving them a new life. At the same time we were also visiting some old factories and archives in which we have found amazing stuff and slowly started to learn about the production possibilities, so everything developed from that point.
WHAT WE STAND FOR — Sustainability is now part of the world agenda, but we feel that it must go far beyond our production and consuming habits, turning into something intrinsic to our way of living. During the last few years we have been doing a lot of research around new organic and recycled materials which are, more and more, part of our collections DNA. We believe that, together with you, we can play a different role towards the way we buy, distribute and sell products, in order to build a more conscious world, and we can do it through small actions, with simplicity and grace.
